
Our History
Ocean Alliance’s mission is to protect whales and their ocean environment through research, scientific collaboration, public education, and the arts.
Ocean Alliance was founded in 1971 by biologist Dr. Roger Payne. Roger’s discovery in the 1970s that humpback whales sing songs was not only a landmark moment for the birth of modern whale biology, but also for the global save the whale movement. The haunting and beautiful song combined with its presumed role in courtship connected the public with these animals in an emotional and heretofore unseen manner, raising the public opinion which led to the global moratorium on commercial whaling in 1982. Some of the whale song recordings Roger made were inserted in a 1979 National Geographic magazine article, making it the largest single press run of any record in history at the time. In addition, these sounds were part of the payload onto the Voyager 1 and 2 spacecraft, which scientists now believe have left our solar system and entered interstellar space. CEO Iain Kerr likes to jest that this makes us the only non-profit with an interstellar space program!
As whaling ended, interest in these animals in the public and scientific realms grew exponentially, and Ocean Alliance focused on satisfying these interests by conducting truly ground-breaking research whilst focusing on showing people whales in ways which they had never seen before. In the 1990’s Ocean Alliance moved into documentary production hoping that, by showing the people of the world images of these beautiful animals that had never been captured before, they might be inspired to save them. We were involved in over 40 documentaries during this time, including the IMAX movie Whales.
In the 1980s Roger suggested that chemical pollution was set to replace the harpoon as the greatest threat to whales, and as we moved into the 1990s Ocean Alliance set about trying to determine just how polluted our oceans were, and how this pollution might be affecting whales and other marine life. This was a tremendous challenge: ocean pollution was a relatively unexplored scientific field, and our oceans are huge. In 2000 the Voyage of the Odyssey program was launched, a wildly ambitious program, particularly for a group of Ocean Alliance’s size, but one which was desperately needed. This was a 5-year study which gathered the first ever global data on pollutants from every ocean on the planet using just a single indicator species, the sperm whale. The expedition was a massive success, and showed to the world how dangerously polluted our oceans had become, including the most remote waters on the planet, and thus dispelling the previously held excuse for ocean dumping: ‘the solution to pollution is dilution’.
The Voyage was followed by the five-year Gulf of Mexico program, an effort to determine the extent of marine pollution from both the 2010 Deepwater Horizon oil spill and run-off from the Mississippi River on ocean life in the Gulf of Mexico.
In 2008 Ocean Alliance purchased the Tarr & Wonson Paint Manufactory, a historic building and key landmark on the Gloucester waterfront. The building was both toxic and dilapidated, and renovations continue to this day. In 2013 we moved our offices to the site. Ever since, we have strived to be part of the local community and have set up multiple programs serving Gloucester, Cape Ann, and other North Shore communities and the whales that live in the waters of the Gulf of Maine.
In 2014 CEO Dr. Iain Kerr recognised that a quickly emerging field of technology could hold the keys to the future conservation of marine mammals: drones, and with this Ocean Alliance’s research activities switched. The Drones for Whale Research (DFWR) program (with the flagship SnotBot program at its core) aims to facilitate and accelerate the use of drones in marine mammal science. We believe that drones have immense potential in cetacean science and conservation as cost-effective, scalable, adaptable and non-invasive tools which have significant implications for management strategies and policies of worldwide. Over the past year or so, the fruits of our efforts have been rewarded, and drones are rapidly becoming key components of whale research programs all across the planet.