Earth Day Message from CEO Iain Kerr

More than anything else I see Earth Day as a time to reflect – on what we have done over the last year, of what we hope to do over the next year and how our challenges have evolved. Certainly I am more excited than ever before with the tools environmentalists, activists and scientists have, not just to collect data, but to share the word and engage people. Counter to that, whales now face more threats than ever before, from pollution, to ship strikes, entanglement in nets and lines and acoustic bleaching. Our instant access to often depressing environmental stories can lead to despair and apathy, why should I bother, what can I do? If you ever feel that way I want to remind you of the words or Margaret Mead:

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

Now more than ever before is a time of hope and opportunity. Look at the success of documentaries like “ The Cove,” “ Blackfish,” and “Racing Extinction.” Over the last two years I have had the opportunity to work with groups like Parley for the Oceans, G Star Raw & Adidas; groups who are not just trying to clean up the oceans but are trying to take recycling and turn the fashion industry upside down.
As individuals we now have a voice that can be heard around the world, I encourage you to shout out, let us know how you feel, encourage others to get involved. But please remember at the end of the day it is all about our individual actions. I talk to school kids about how honey they see in the market comes from millions of bees carrying a package so small we can’t see it. We have to be the ocean’s honeybees – if millions of people just did something once a month, once a week, once a day for the environment we would change the world – for the better. Ask yourself, what is the blue legacy you want to leave, and have a great Earth (Ocean) Day.
Iain Kerr, CEO Ocean Alliance
Eye to eye

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